Experienced strategic consultant in Communications and Public Relations with 10+ years in PR. Specializing in technology, Bitcoin, fintech, security, and consumer electronics.
My Background
Experience
Technology, Bitcoin, Fintech, Security, Consumer Electronics
10+ years
Services
Global PR
Expertise
Bringing brands to the global public
Case Study
Case Study: Elevating Bitcoin Conference 2023 through Strategic Communications and PR
Client: BTC Inc. - Bitcoin Magazine: The Bitcoin Conference Organizer
Background: In May 2023, BTC Inc., the renowned Bitcoin Conference Organizer, and media company behind Bitcoin Magazine, organized the Bitcoin Conference 2023 in Miami Beach. Despite challenges in the Bitcoin market, the conference aimed to unite global leaders, influencers, and enthusiasts, reaffirming Bitcoin's enduring significance in the financial world.
Client Objectives: BTC Inc. sought to make the Bitcoin Conference 2023 a remarkable success, especially in the face of a bear market in Bitcoin. The primary goal was to enhance media coverage, showcase prominent speakers and executives, and generate positive attention for the event.
The Role: As the Communications and PR Consultant for BTC Inc., my role was pivotal in ensuring the success of the event. One of the key tasks was to manage and enhance media coverage during the conference. This involved strategically engaging with media professionals, coordinating with influential speakers, and leveraging various platforms to maximize exposure.
Strategies Implemented:
Media Pass Registration: Despite the bear market, I successfully registered 600 media passes, ensuring a strong media presence at the event.
CNBC Live Coverage: I facilitated CNBC Live coverage from the expo hall, featuring interviews with the most prominent speakers and executives in the Bitcoin industry. This helped amplify the reach of the conference to a broader audience.
Documentary Filming: Three documentaries, including Paul Kemp's "Searching for Satoshi," were enabled to shoot at the conference. This added an extra layer of intrigue and excitement to the event, attracting both bitcoin enthusiasts and the general public.
Strategic Pitching: I organized pitch sessions where 35 thought leaders directly engaged with the media. This not only provided valuable content for journalists but also positioned the conference as a hub for insightful discussions.
Podcast Collaborations: I worked closely with prominent podcast hosts, ensuring coverage directly from the event. By providing exclusive access and interviews, we leveraged podcasts as a powerful medium to reach a diverse and engaged audience, expanding the conference's impact in the digital space.
Results:
Media Mentions: The event garnered over 1000+ mentions within a week of its commencement, with an estimated reach exceeding 5.4 million.
Media Professionals Onsite: A total of 600 media professionals from over 250 media companies were present, ensuring diverse coverage and perspectives.
Thought Leadership Impact: The direct engagement of 35 thought leaders with the media added depth and credibility to the coverage, contributing to the overall success of the conference.
Podcast Reach: Collaborations with prominent podcast hosts resulted in extensive coverage directly from the event, reaching a wider audience and establishing the Bitcoin Conference 2023 as a topic of discussion in the digital realm.
Current Projects
Current Projects
BTC Inc. - Expecting to manage 800+ journalists on the biggest Bitcoin event - The Bitcoin Conference in Nashville, TN, USA
July 25 - 27, 2024
Consultant for Adison PR Agency - executing PR services for brands like AWS. Building Technology department.
Past Projects
Successfully completed projects in the technology, Bitcoin, fintech, security, and consumer electronics sectors. Assisted brands in achieving global recognition.
